︎What do Neo-Nazis, Jihadi Terrorists, and followers of the Westboro Baptist Church all have in common? They all started out as sperm.
Durex will release a new line of condoms, enabling every person to stop hate by giving them to hateful people.
Durex will put these condoms on the front steps of every recognizable hate group.
Out of home and social ads introduce the public to the new line, designed to convey messages against hate.
Direct Mailers make it easy to spread the message.
writing: Phil Sipiora
art direction: me