︎People don’t send letters anymore, but we all remember how special it feels to get a handwritten note. The USPS is reminding people that the best way to send love is through the mail.

We’ll send everybody in America a free, pre-stamped letter.

We’ll also put letters in airplanes. Without wifi, it’s the perfect opportunity to put feelings to paper.

Out of home

Scent evokes emotion, so we’ll create scratch n sniff stamps. (Tech has yet to figure out scent.)

We’ll send love into the universe with the first ever USPS spacecraft delivery. Simply address a letter to “The Universe,” and it will be sent into space (via NASA spaceship) on February 14, 2020.

writing: Ally Layton
art direction: me